RESHARP

Brand Positioning
Brand Identity
Copywriting

Resharp, a Silicon Valley-based startup that was recently acquired by the Hillman Group, developed a patented system to get knives factory sharp in minutes. With an impending rollout to Ace Hardware stores nationwide, they tasked Fadduh with developing a brand identity system to compliment their existing logo and product aesthetic.

Our first step was to complete a brand strategy workshop with key stakeholders, followed by design and brand copywriting. The result was a complete system that included brand fonts, colors, retail marketing signage/print ads, and a reimagined knife sharpening bag that customers would receive at each service.