Faurot Construction

Brand Positioning
Logo Design
Brand Identity
Copywriting
Website Development

Faurot Construction is a Boulder, Colorado-based general contractor and construction company. Established in 1971, Faurot has a history of commercial construction, but was looking to make headways into the residential market. Without an in-house marketing team of their own, Faurot first tapped Fadduh to advise them on the best way to make this transition.

With our recommendations in place we quickly realized that we’d need to update Faurot’s brand identity to stay competitive in the saturated, Boulder market. Following a deep dive into brand positioning, our team developed a cohesive brand identity system that includes a modern, new logo, brand fonts, colors, brand copywriting, stationery, building and property signage, vehicle graphics, website (including development), and social media assets.

The result is a brand that feels true to Faurot’s brand, as well as modern, welcoming and professional.