Halo + Cleaver

Website Development
Copywriting

St. Louis, Missouri-based food startup, Halo + Cleaver, is looking to revolutionize the barbecue sauce category. With delicious, low-sugar, better-for-you ingredients, their sauces offer a decidedly different option for those seeking family-friendly food options.

With a new brand identity system in hand, Halo + Cleaver tasked Fadduh with refreshing their website design and experience, as well as developing brand copy assets (website copy, tone of voice guidelines and a headline copy bank). The result is an engaging site aimed towards parents that introduces Halo + Cleaver in their ownable, unique look and voice.