Minute Key

Brand Positioning
Logo Design
Brand Identity
Retail Design
Packaging Design

Minute Key, a flagship brand of the Hillman Group, is best known for their key cutting kiosks in Lowe’s and Home Depot. When they came to Fadduh, the kiosks had been rebranded with a new identity, but the retail / in-aisle shopping experience was outdated and disparate.

Following a strategic positioning exercise, our first assignment was to completely redesign the key bay for Lowe’s stores nationwide, with a goal of bring cohesion and clarity. Our second task was to redesign all of the key and accessory packaging lines to streamline the look. And, finally, we developed logos, brand identity and iconography for sister lines—like Instafob—with a goal of creating a unified house of brands for Minute Key.

This work was further brought to life in social media content we developed for the brand.