Mother House

Brand Positioning
Logo Design
Brand Identity
Copywriting

Mother House is a Boulder, Colorado-based nonprofit organization that supports pregnant mothers in need. Started in 1982, Mother House has provided at-risk mothers and their babies with a nurturing, supportive, and empowering residential community. While similar programs may simply be a shelter for expecting mothers, we give individuals the support and resources they need to walk out of Mother House’s doors more prepared for success than when they came in. It’s our way of enabling residents to thrive, so their children will too.

When Mother House approached Fadduh, it was with a desire to develop an empowering, professional brand identity—one that inspire both residents and potential donors. Our team first completed a strategic positioning deep dive, culminating with the brand core/tagline “Thrive Like a Mother”. We then completely recreated the logo, iconography, brand colors, fonts, stationery, social media skins and posts, website, photography, and brand swag. Our copywriting team also developed a tone of voice guidelines and headline copy bank for use on web, social, marketing, and grants.

The result was a system that completely reinvigorated Mother House—one that imbued a deep sense of strength and pride, as well as contributed to a substantial increase in grant and donor funding.