RSS Insurance Services

Brand Positioning
Logo Design
Brand Identity
Copywriting
Website Development

RSS Insurance Services is a third-generation family business that serves the Colorado community from their office in Westminster. Their team approached Fadduh with a desire to rebrand in order to show up competitively in the rapidly changing insurance market.

We began with an in depth strategic exercise, resulting in one of the more heartfelt, personal strategic positioning documents we’ve done to date. We then launched into logo design, brand identity development and brand copywriting, with a goal of providing RSS with a comprehensive brand toolkit. The final elements included logos, brand fonts, brand colors, social media skins and templates, stationery, website design and development, building signage, and brand swag/gear. The result was an updated-yet-classic brand look that lives up to their company values and history of dedicated service.