Perceptive

Brand Positioning
Logo Design
Brand Identity Design
Brand Copywriting
Website Build

Perceptive is a Silicon Valley-based startup founded by Apple veterans looking to disrupt the artificial intelligence space. They have developed ground-breaking human-like technology that senses and perceives in order to achieve autonomy. Perceptive approached Fadduh to help them communicate how groundbreaking their technology is and to attract investors for funding.

Our work together began with a critical strategic development phase to help the team hone in on a positioning that felt true to what they are trying to achieve, as well as provide them with runway for future growth. We then developed a new logo and brand identity system that would reflect the sophistication of their product and experience, as well as attract investors. We then brought the elements together with brand copywriting to support a launch event, funding pitch decks, and the website. The last piece was developing a brand new Wordpress site to help communicate their message.

Our work resulted in an extremely successful press and investor launch event in September 2021 at Stanford University.